Helping brands get noticed online.

Strategic Communications Built on Trust, Experience, and Lasting Relationships

Founded in 2017, The LA PR Firm is a public relations and strategic communications agency dedicated to helping organizations build trust, protect their reputation, and communicate with confidence. From government agencies and public sector organizations to businesses, nonprofits, and executive leaders, we partner with clients to develop thoughtful communications strategies that inspire confidence and strengthen relationships.

We believe every organization has a story worth telling. Our role is to ensure that story is communicated with clarity, purpose, and authenticity, whether we're supporting a major announcement, navigating a communications challenge, managing media relations, or developing a long-term public relations strategy.

As a boutique firm, we provide the personalized attention and strategic guidance that larger agencies often can't. We take the time to understand your organization, your audience, and your goals, allowing us to become a trusted extension of your team rather than simply another outside consultant.

Today, The LA PR Firm helps organizations navigate an ever-changing communications landscape through strategic public relations, crisis communications, media relations, branding, community engagement, executive communications, and strategic social media management. Every service is designed to support one goal: building trust through clear, consistent, and impactful communication.

Let's Work Together

Our Approach

We believe the strongest communications strategies don't exist in silos. Public relations, media relations, branding, community engagement, and social media all work together to shape how your organization is perceived.

That's why we take an integrated approach to communications, developing cohesive strategies that ensure every message, every platform, and every interaction reflects your organization's mission and values. Whether we're preparing a spokesperson for a media interview, developing a crisis communications plan, refreshing your brand, or managing your social media presence, every recommendation is guided by strategy, consistency, and purpose.

Meet Lisa Lee Arneaud

Founder | Communications Strategist | Public Relations Professional | Speaker

Lisa Lee Arneaud

FOUNDER

Lisa Arneaud is an award-winning communications strategist, public relations professional, entrepreneur, and founder of The LA PR Firm. Since founding the firm in 2017, she has helped government agencies, businesses, nonprofits, and executive leaders communicate with confidence through strategic public relations, media relations, crisis communications, public affairs, branding, social media, and community engagement.

Known for her thoughtful approach and trusted counsel, Lisa develops communications strategies that build credibility, strengthen relationships, and inspire confidence. Whether guiding clients through a crisis, preparing executives for media interviews, or leading public information campaigns, her focus remains the same: helping organizations communicate with clarity, purpose, and integrity.

Before launching The LA PR Firm, Lisa built an award-winning career in television and radio, working with nationally recognized organizations including the Miami Heat, CBS, ABC, iHeartRadio, Amazon Prime, and TLC. Her firsthand newsroom experience gives clients a unique advantage in understanding how the media operates, how stories are developed, and how to communicate effectively when every message matters.

Her recent work includes a national partnership with Johnson & Johnson and Legend Biotech supporting the CARVYKTI® caregiver campaign, where she has used her personal experience, communications expertise, and media platform to help elevate the voices of patients and caregivers.

Throughout her career, Lisa has advised government agencies, legal organizations, educational institutions, nonprofits, and businesses on strategic communications, media relations, crisis communications, community engagement, and reputation management. Her experience includes communications leadership and consulting for organizations such as the Broward County Supervisor of Elections Office, the Broward State Attorney's Office, and Academica, one of the nation's largest charter school organizations.

Lisa's work has earned recognition including Legacy Magazine's Top 40 Under 40 and 50 Most Powerful and Influential Black Business Leaders, the FIU Martin Luther King Jr. Community Service Medal, and a Shorty Impact Audience Honor.

A graduate of Florida International University with a bachelor's degree in communications and broadcast journalism, Lisa brings a rare combination of executive strategy, government communications expertise, media experience, and authentic storytelling to every client engagement.

As a sought-after speaker, communications advisor, and thought leader, Lisa regularly shares her expertise on strategic communications, public relations, crisis communications, media relations, branding, leadership, and community engagement.

Lisa believes great communication is about more than delivering a message, it's about building trust, strengthening relationships, and helping organizations navigate every opportunity and challenge with confidence.

The LA|PR Team

Tiffany Segree

SOCIAL MEDIA MANAGER

Tiffany Segree will get you noticed. With years of experience in Public Relations and a knack for Social Media and Branding, Tiffany has earned her seat at our table. Working for several major Ad companies and PR agencies, Tiffany has vast knowledge of working in a wide range of industries to gain both local and national coverage for clients in CNN, CNBC, Business Insider, Forbes, Fox Business, and so much more. 

Born and raised in the beautiful island of Jamaica, Tiffany moved to South Florida to pursue her Bachelor of Science degree in English from St. Thomas University. While there, she was actively involved and served as Founder and President of an on-campus women’s organization, Pinky Promise. 

Along with her passion for media relations, is her love for entrepreneurship. Tiffany currently operates an Event Planning company and her very own Juice Bar with locations in Jamaica and Florida. When she’s not working, she enjoys spending time with her husband, Brandon, eating seafood boils, never misses an episode of Marriage at First Sight or Shark Tank, and walking the aisles of Target for fun.

 

Lauren Robinson

MARKETING SPECIALIST

Lauren Robinson is a marketing and communications professional with experience in strategic communications, content marketing, branding, social media management, search engine optimization (SEO), website content, and public relations. As Marketing & Communications Specialist at The LA PR Firm, she helps clients strengthen their brand through thoughtful storytelling, strategic content, and digital communications.

Lauren holds a Bachelor of Business Administration in Marketing and a Master of Business Administration from Campbell University. She combines creativity with strategy to develop content that engages audiences, supports organizational goals, and builds lasting credibility.

Working alongside The LA PR Firm team, Lauren is passionate about helping organizations communicate with clarity, consistency, and purpose across every platform.

Aaron M. Abelto

VIDEO/PHOTO SPECIALIST

Aaron was born in Brooklyn, NY.  He is best known for writing and directing the Oscar Contenders The Power of Movement (2020), Iron Temple (2021) , and Evoke (2023).  His parents, Allison and Michael, noticed that he was skillful as an entertainer, and had a natural ability to engage groups of people with ease. While Aaron was still a child, the family moved from New York to Miami in hopes of connecting their son to the entertainment industry. A series of insignificant roles in high school caused him to temporarily pursue different activities and sports. During his senior year in college, Aaron decided to pursue acting again. While obtaining his Master’s degree, Aaron worked full time as an actor. When struggling to find acting roles, Aaron wrote his very first screenplay. Today he is successfully moving into the Directing field. Aaron strongly believes that in order to be successful, one must be versatile.

Aaron holds a Bachelors degree in International Business from Florida International University and a Masters of Business Administration (MBA) from Nova Southeastern University. 

Instagram: @aaronabelto

Website. Www.aaronabelto.com

Frequently Asked Questions

  • A public relations firm helps organizations build and protect their reputation through strategic communication. Services often include media relations, crisis communications, branding, community engagement, executive communications, and strategic messaging. The LA PR Firm partners with government agencies, businesses, nonprofits, and executive leaders to help them communicate clearly and build lasting public trust.

  • A strategic communications firm develops communication strategies that align with an organization's goals and audience. This may include public relations, crisis communications, media relations, branding, social media strategy, community outreach, executive communications, and messaging that strengthens reputation and builds trust.

  • Organizations often hire a public relations firm when launching a new initiative, managing a crisis, preparing for media attention, improving brand visibility, strengthening community relationships, or developing a long-term communications strategy. Working with a PR firm proactively helps organizations communicate more effectively before challenges arise.

  • Marketing focuses on promoting products and services to drive sales, while public relations focuses on building credibility, managing reputation, and strengthening relationships with key audiences. Public relations helps organizations earn trust through strategic communications, media relations, community engagement, and thought leadership.

  • The LA PR Firm works with government agencies, municipalities, nonprofits, businesses, healthcare organizations, legal professionals, and executive leaders. While government communications remains one of our specialties, we develop customized strategic communications solutions for organizations across many industries.

  • Public relations helps government agencies communicate with transparency, consistency, and accountability. Through strategic messaging, media relations, community engagement, crisis communications, and public information campaigns, agencies can strengthen relationships with residents and increase public confidence.