Lisa Arneaud Hosts the American Friends of Jamaica 20th Annual Gala in Miami

A Night of Celebration and Philanthropy at the AFJ Gala

This past weekend, I had the distinct honor of serving as the Master of Ceremony for the American Friends of Jamaica (AFJ) 20th Annual Gala in Miami, Florida. As someone who deeply values philanthropy and community, being part of an event like this was truly humbling.

About the American Friends of Jamaica (AFJ)

The American Friends of Jamaica (AFJ) is a non-profit organization that provides support for Jamaicans in need, focusing on vital issues such as education, healthcare, and economic empowerment. AFJ’s mission is close to my heart as they work tirelessly to address challenges on the island and raise funds to improve the lives of those who need it most. Through their efforts, they create lasting, positive change in Jamaica’s communities.

Honoring Elias "Lee" Issa and Paul Issa

One of the most poignant moments of the gala was the honoring of two incredible individuals: Elias “Lee” Issa and Paul Issa. These men have made profound contributions to their communities, and it was an honor to present Elias "Lee" Issa with a proclamation from Miami-Dade County Mayor Danielle Levine-Cava. Their dedication to their country and its people is an inspiration.

Dignitaries and Recognition from Prime Minister Andrew Holness

The evening was graced by many esteemed dignitaries, including Dr. The Most Honorable Prime Minister Andrew Holness of Jamaica. I was deeply honored when Prime Minister Holness complimented me on my work as the MC. His kind words were a highlight of the night and a reminder of the importance of meaningful, dedicated work in such important events.

Raising Funds for Jamaican Philanthropy

A total of $550,000 was raised during the gala to support the philanthropic efforts of AFJ, helping to provide education, healthcare, and economic opportunities for Jamaicans. I am proud to have been a part of this event, knowing the positive impact it will have on many lives across Jamaica. AFJ’s mission is all about building a brighter future for the people of Jamaica, and I look forward to seeing how these funds will be put to work.

The Power of Community and Collaboration

Reflecting on the evening, I am reminded of the incredible power of community and collaboration. Events like the AFJ Gala show just how much we can accomplish when we come together for a common cause. I’m grateful to have played a small role in raising funds for such an important cause and am excited to continue supporting AFJ’s mission in the future.

Learn More About the American Friends of Jamaica (AFJ)

If you’re inspired by the work of the American Friends of Jamaica, I encourage you to learn more about their incredible efforts. You can visit their website for more information on how you can get involved and support their initiatives: AFJ Gala Info.

How The LA PR Firm Helped Caribbean Airlines Achieve Viral PR Success for Their New Fort Lauderdale to Montego Bay Flight

At The LA PR Firm, the team is known for crafting creative and impactful PR campaigns that deliver results. When Caribbean Airlines approached them to help promote their new direct daily flight from Fort Lauderdale to Montego Bay, Jamaica, the challenge was clear—how do you generate earned media coverage for an announcement like this when companies can simply purchase ads to get the word out?

But the team at The LA PR Firm didn’t shy away from the challenge. But we knew we had to think outside the box to make a real splash.

They knew they needed to come up with a story that would resonate with the media and the public. And after a little creative thinking, CEO and Founder, Lisa Lee Arneaud found the perfect angle.

A Creative Story Idea That Stood Out

The breakthrough came when Lisa remembered a recent NBC6 story by Chernèy Amhara, who had covered Nesta Leeloo, a remarkable 108-year-old Jamaican-born Broward County resident. It immediately clicked: how incredible would it be to have Ms. Leeloo on the inaugural flight from Fort Lauderdale to Montego Bay? Not only would it be a unique story about the new flight, but it would also tie in an inspiring personal narrative.

After reaching out to Chernèy, the team pitched the idea, and soon everything was set into motion. Ms. Leeloo, along with five of her family members, were invited to join the inaugural flight on March 11, 2025.

Making Connections for Maximum Impact

The team at The LA PR Firm quickly worked to connect all the necessary parties: Ms. Leeloo, Caribbean Airlines, and Chernèy Amhara. The goal was clear—to create an unforgettable moment that would get the media talking. The invitation for Ms. Leeloo and her family to join the inaugural flight turned what could have been a standard announcement into a touching human interest story that would stand out in the press.

A Viral PR Success

The story was an instant hit. Ms. Leeloo's heartwarming journey back to Jamaica captured the attention of local news outlets and quickly went viral. The coverage from NBC6, along with stories from other media outlets, spread across social platforms, generating significant buzz and bringing attention to Caribbean Airlines’ new route.

The media coverage went far beyond expectations, not only showcasing the airline’s new flight but also highlighting the rich culture of Jamaica and the powerful connection Ms. Leeloo had to her homeland. And of course, the experience made Ms. Leeloo feel like royalty—a true highlight of the campaign.

The Power of Storytelling in PR

At The LA PR Firm, the team understands that great PR is all about storytelling. It’s not just about issuing a press release or sending out a generic pitch—it’s about crafting a narrative that connects with people on an emotional level. By thinking creatively and working closely with their partners, they were able to transform a simple flight route announcement into a story that resonated deeply with the public and the media.

Through careful planning and the right connections, the team helped Caribbean Airlines achieve substantial media coverage without the need for expensive ads. And by making Ms. Leeloo the star of the story, they created a memorable experience that will be remembered for years to come.

The Bottom Line

The success of this campaign is a perfect example of how strategic PR can create lasting impact. By focusing on a compelling human interest story, The LA PR Firm was able to deliver impressive results for Caribbean Airlines while celebrating an inspiring story of Jamaican heritage. It’s a reminder that PR isn’t just about pushing a message—it’s about telling stories that resonate, build connections, and create meaningful experiences.

Ready to see how The LA PR Firm can elevate your brand? If you're looking to craft compelling stories that capture media attention and generate results, contact us today to learn how we can make your next PR campaign a success!

Public Relations Trends to Watch in 2025

As we move through 2025, public relations continues to evolve in response to consumer expectations, sustainability efforts, and AI-powered technology. Businesses that adapt to these changes will maintain relevance, while those that fail to embrace innovation risk falling behind. Here’s what’s shaping the PR landscape this year.

AI-powered PR: The Future is Now

Artificial intelligence is no longer just a tool—it’s revolutionizing how brands connect with their audiences. From AI-driven media monitoring and predictive analytics to automated content creation, PR teams are leveraging AI to optimize messaging, identify trends in real-time, and personalize outreach efforts.

A recent PRWeek study found that 70% of PR professionals believe AI will dominate future PR strategies. Advanced AI tools can analyze sentiment, detect potential crises before they escalate, and craft data-driven campaigns that resonate with audiences. Businesses that fail to integrate AI into their PR strategy risk missing critical insights and falling behind competitors.

At The LA PR Firm, we embrace AI to enhance media strategies while ensuring that technology works alongside human expertise, not in place of it. AI provides data-driven insights, but storytelling, emotional intelligence, and strategic execution remain key to crafting compelling PR campaigns.

Sustainability as a PR Imperative

Consumers are more eco-conscious than ever, demanding real action toward sustainability. A 2025 Nielsen survey found that 83% of global consumers prefer brands with a clear commitment to environmental and social responsibility. Companies that fail to communicate their sustainability efforts effectively—or worse, engage in “greenwashing”—risk severe reputational damage.

PR teams must move beyond generic eco-friendly claims and focus on authentic, transparent messaging. Sharing measurable sustainability initiatives, partnering with credible organizations, and incorporating third-party validations strengthen consumer trust. AI is also playing a role here, helping businesses track and report sustainability metrics more accurately to reinforce credibility.

Authentic Storytelling and the Power of AI

Authenticity remains at the core of successful PR strategies. Today’s audiences expect real, relatable, and human-driven content. A Stackla study found that 79% of consumers say user-generated content significantly influences their purchasing decisions, reinforcing the importance of authentic brand narratives.

AI now helps brands fine-tune their storytelling strategies. Machine learning tools analyze audience sentiment, tailor messaging for different demographics, and generate insights on content that drives engagement. However, AI-generated content alone isn’t enough—brands must infuse campaigns with human connection, emotion, and transparency to build loyalty and trust.

Why Navigating These Trends Alone is Risky

Adapting to these trends requires a strategic approach, the right technology, and experienced PR leadership. Missteps in AI-driven PR, sustainability messaging, or brand storytelling can lead to public backlash, misinformation, or lost consumer trust. Without a skilled PR team, businesses risk falling into reactionary communication rather than proactive reputation management.

Elevate Your PR Strategy with The LA PR Firm

The LA PR Firm specializes in integrating AI, sustainability initiatives, and authentic storytelling into cutting-edge PR strategies. With deep expertise in media relations, reputation management, and brand positioning, we help businesses navigate today’s complex PR landscape with confidence.

Ready to position your brand for success in 2025? Contact us today to explore how we can craft a PR strategy that aligns with industry trends while safeguarding your reputation.

Crisis Management: How to Protect Your Business Before Disaster Strikes

In today’s fast-moving world, no business is immune to crises. Whether it’s a PR disaster, social media backlash, or an unforeseen operational challenge, how you respond can determine whether the impact is short-lived or causes lasting damage. A well-prepared crisis communication plan ensures your business can navigate challenges with confidence, protect its reputation, and maintain trust with stakeholders.

Identify Potential Risks Before They Happen

The best way to manage a crisis is to prepare before one occurs. Assess potential risks that could affect your business—ranging from data breaches and legal disputes to negative press and leadership controversies. By identifying vulnerabilities in advance, you can develop a proactive strategy to minimize disruption and prevent long-term damage.

Additionally, consider conducting a risk assessment to evaluate the likelihood and potential impact of different crises. Regularly reviewing your business operations, industry trends, and competitor responses to crises can provide valuable insights into potential threats. Establishing a monitoring system—such as social media listening tools and PR tracking—can help detect early warning signs and give you time to react before a situation escalates.

Build a Clear and Actionable Response Plan

A structured crisis response plan ensures that both internal teams and external audiences receive clear, timely communication. Define roles and responsibilities so that everyone knows their part in crisis management. Establish a chain of command, develop pre-approved messaging, and set up rapid-response protocols to address issues as they arise. With a well-documented plan, your brand can stay in control of the narrative rather than reacting chaotically.

Your crisis response plan should include:

• A designated crisis response team with clear roles

• Key stakeholders and media contacts for outreach

• A strategy for internal communication to keep employees informed

• Guidelines for external messaging, including press releases and social media statements

• A process for post-crisis analysis and recovery planning

By running crisis simulations and training sessions, your team can be better prepared to respond effectively when real challenges arise.

Transparency is Key to Restoring Trust

During a crisis, honesty, accountability, and clear communication are essential for maintaining credibility. Acknowledge mistakes if they occur, outline the steps being taken to correct them, and keep stakeholders informed. Avoid vague or overly polished statements—authenticity matters when rebuilding trust. People value brands that take responsibility and demonstrate a commitment to improvement.

Furthermore, it’s crucial to control the flow of information. Mixed messages or misinformation can worsen a crisis. Designate a spokesperson, such as a company executive or PR professional, to ensure that messaging remains consistent. Engaging with your audience through timely updates and responding to concerns can also demonstrate your commitment to transparency and resolution.

How The LA|PR Firm Helps Businesses Navigate Crises

At The LA PR Firm, we specialize in helping businesses and organizations manage crises effectively, protecting their reputation while turning challenges into opportunities. Led by crisis communications expert Lisa Arneaud, our team provides strategic crisis planning, media relations, and reputation management solutions tailored to your industry. Whether preparing in advance or responding to an urgent situation, we ensure that your messaging is clear, consistent, and aligned with your brand values.

Beyond immediate crisis response, we help businesses develop long-term strategies for rebuilding public trust and strengthening their brand image. Our expertise extends to media training, social media management, and crafting impactful public statements that resonate with audiences.

Get Ahead of the Crisis—Before It’s Too Late

A crisis can strike at any time, but the right preparation makes all the difference. Don’t wait until your business is in the spotlight for the wrong reasons. Let The LA PR Firm help you build a crisis communication strategy that protects your brand and ensures long-term success.

Contact us today to safeguard your business before disaster strikes.

The Critical Role of Public Relations in Government & Legal Sectors

Public relations plays a critical role in shaping public perception and building trust in government and legal institutions. With these industries facing constant scrutiny, effective communication isn’t just important—it’s a necessity. A strong PR strategy helps agencies and organizations navigate public concerns, manage crises, and maintain credibility.

Crisis Management: Communicating with Transparency and Confidence

In times of crisis, how an organization communicates can make all the difference. A well-executed PR strategy ensures messaging is clear, consistent, and timely—helping agencies manage public perception and address sensitive issues with confidence. Whether responding to policy changes, public inquiries, or unforeseen challenges, a transparent approach builds trust and strengthens relationships with constituents.

Building Public Trust Through Engagement

Trust isn’t just given—it’s earned. Government agencies and legal institutions must demonstrate community engagement, ethical leadership, and transparency to foster credibility. Sharing impactful stories about local initiatives, pro bono efforts, and public service projects can create authentic connections with the people they serve. A well-planned communications strategy ensures these efforts are effectively highlighted across media channels.

Navigating Media Relations with Clarity & Precision

For government entities, balancing public interest with confidentiality is crucial. A misstep in media relations can result in misinformation or unnecessary controversy. Expert PR professionals know how to craft messaging that is transparent yet protective of sensitive information, ensuring that public statements align with legal and ethical standards while keeping stakeholders informed.

How The LA|PR Firm Helps Government Agencies & Legal Entities

At The LA|PR Firm, we specialize in strategic communications for government agencies, legal organizations, and policy-driven initiatives. With extensive experience working with government entities in the US and abroad, we understand the nuances of public sector communication, media relations, and crisis management. Our tailored PR strategies help agencies engage with the public, manage reputation risks, and navigate complex media landscapes.

Let’s Strengthen Your Public Relations Strategy

Effective communication is essential in the government and legal sectors. Whether you need to manage a public issue, enhance community trust, or refine your media approach, The LA|PR Firm is here to help. Let’s create a strategic PR plan that strengthens your reputation and ensures your message is heard. Contact us today to get started.

How to Get Noticed in South Florida’s Diverse Media Landscape

South Florida is a melting pot of cultures, making it one of the most dynamic media markets in the country. With a diverse population spanning Latin American, Caribbean, African American, and European communities, businesses have a unique opportunity to engage with highly connected audiences. However, to truly stand out, brands need a strategic PR approach that resonates with the region’s multicultural demographics, interests, and values.

How to Navigate South Florida’s Media Ecosystem

South Florida’s media landscape is as diverse as its people. The region features a mix of English, Spanish, and Creole-language media outlets, each catering to specific cultural communities. Understanding these outlets is key to building a successful PR strategy.

• Spanish-Language Media: With Hispanics making up over 45% of South Florida's population, Spanish-language platforms like Telemundo, América Tevé, and El Nuevo Herald are essential for reaching Latino audiences.

• Black and Caribbean Media: Outlets such as Hot 105 FM, The Miami Times, and Island TV provide a voice for African American and Caribbean communities, offering brands a direct way to connect with these influential groups.

• Business and Industry Publications: Platforms like the South Florida Business Journal and Miami Herald cater to professionals and decision-makers, making them valuable for corporate branding and thought leadership.

By tapping into the right media outlets, brands can effectively reach audiences that are already engaged in the conversation.

The Role of Politics and Local Issues in PR

South Florida is one of the most politically dynamic regions in the U.S. Miami-Dade leans Democratic, Broward is a Democratic stronghold, and Palm Beach remains a political toss-up. Understanding this landscape can shape how a brand positions itself in the media.

• Cause-Based Businesses: Companies that focus on social justice, immigration, or climate change can gain traction with media outlets that prioritize these issues.

• Hospitality, Tourism & Real Estate: South Florida’s pro-business stance allows these industries to leverage local economic news platforms for increased exposure.

• Cultural Events & Sponsorships: Aligning with festivals such as Carnival Miami, Hispanic Heritage Month, and Juneteenth provides brands with authentic storytelling opportunities that resonate with local communities.

Building Meaningful Journalist Relationships

With such a broad spectrum of media outlets, a one-size-fits-all PR strategy won’t work. Instead, brands must craft tailored, relevant pitches that align with the specific interests of each publication and audience.

Tips for Strengthening Media Relationships:

• Personalize your pitches to match the cultural and political focus of the outlet.

• Offer bilingual interviews or culturally relevant angles to enhance appeal.

• Position your brand as an expert on key local topics like environmental concerns, small business growth, or community initiatives.

Strengthening Your Brand Through Community Engagement

South Florida’s vibrant local events, festivals, and networking opportunities provide brands with valuable platforms for visibility and credibility. By participating in cultural and industry events, businesses can build deeper connections with their audience while gaining media exposure.

Opportunities for Brand Visibility:

• Hispanic Heritage Month & Carnival Miami: Celebrating Latino culture, these events attract major media attention and offer brands a chance to engage authentically.

• Art Basel & Miami Film Festival: These high-profile creative events provide exposure for brands in the arts, entertainment, and luxury sectors.

• Business Summits & Environmental Forums: Engaging in thought leadership at political and social impact events can position brands as key industry players.

Aligning with South Florida’s cultural touchpoints enhances both media coverage and consumer trust.

The LA|PR Firm: Your Partner in South Florida’s Media Scene

Navigating South Florida’s multicultural, multilingual, and politically diverse media landscape can be complex. However, with the right PR strategy, your brand can thrive. At The LA|PR Firm, we specialize in securing high-impact media placements that connect with the audiences that matter most to your business.

Ready to elevate your brand and get noticed by South Florida’s top media outlets? Let’s connect and build a customized PR strategy tailored to your success.

How to Refresh Your Brand & Keep It Strong: 2025 Branding Strategy Tips

Your brand is more than just a logo—it’s the experience, perception, and emotional connection people have with your business. Whether you're looking to evolve your identity, stay relevant, or refine your messaging, a brand refresh can strengthen your market positioning and customer engagement. At The LA PR Firm, we specialize in helping businesses enhance their brand presence through strategic messaging, visual updates, and audience engagement. Here’s how you can refresh your brand and keep it strong in 2025.

Align Your Brand with Your Core Values

As businesses grow, their vision, mission, and audience often evolve. It’s important to ask yourself whether your brand still reflects what you stand for and if your messaging aligns with industry trends and customer expectations. Staying authentic while adapting to change is key to maintaining trust and relevance. A brand refresh isn’t about changing who you are—it’s about ensuring your brand remains strong and competitive in an ever-evolving marketplace.

Audit Your Visual Branding

Another critical aspect of refreshing your brand is evaluating your visual identity. Your logo, colors, fonts, and design elements should visually communicate your company’s personality and values. If your branding feels outdated or inconsistent, subtle changes such as a refined color palette or typography update can modernize your look without requiring a complete rebrand. Consistency across your website, social media, and marketing materials reinforces your brand’s credibility and recognition.

The Power of Color in Branding

Color psychology plays a significant role in consumer perception, influencing up to 90% of initial product judgments. Different colors evoke specific emotions, which is why brands strategically choose them to reinforce their identity. For example, blue is often associated with trust, reliability, and professionalism, making it a common choice for financial and tech companies. Red conveys energy, passion, and urgency, which is why brands like Coca-Cola and Target use it to grab attention. Green is linked to health, tranquility, and sustainability, making it popular among eco-friendly and wellness brands.

Case Study: Mountain Dew's Brand Refresh

A great example of a successful brand refresh is Mountain Dew’s recent redesign. After years of using the abbreviated "MTN Dew," the brand decided to bring back the full "Mountain" name. The refresh also included softer angles, a bold color palette, and a nature-inspired design aimed at younger consumers. This update blended nostalgia with a modern, adventurous aesthetic that resonated particularly well with Gen Z and millennials.

Optimize Your Online Presence

Your online presence is another crucial factor in maintaining a strong brand. Your website and social media platforms are often the first places potential customers engage with your brand, so keeping them updated is essential. Refreshing outdated content, ensuring smooth navigation, and maintaining a cohesive visual identity can enhance user experience and brand consistency. Engaging your audience throughout the refresh process can also help build excitement and connection. Sharing behind-the-scenes content, teasing upcoming changes on social media, and launching a brand refresh campaign are all great ways to involve your audience and generate buzz around your updates.

At The LA PR Firm, we help businesses refine their brand identity, messaging, and visuals while staying true to what makes them unique. Whether you need to update your branding, enhance your online presence, or launch a campaign to engage your audience, our team is here to help. If you're ready to take your brand to the next level, schedule a consultation with us today.

2024 Election Season Recap: The LA PR Firm's Impact

As we close the chapter on the 2024 election season, The LA PR Firm, led by the dedicated and dynamic Lisa Arneaud, reflects on its significant contributions throughout a year marked by pivotal political events and high public interest. This season included the presidential primary, the state primary election, and the general election, all crucial moments for voters in Broward County and beyond. With unwavering commitment and strategic coordination, The LA PR Firm played an instrumental role in facilitating seamless communication and voter engagement.

A Nonpartisan Approach to Essential Election Services

Throughout the 2024 election season, The LA PR Firm maintained its commitment as a nonpartisan election office contracted by the Broward County Supervisor of Elections Office, headed by Joe Scott. Tasked with delivering clear, timely, and unbiased voter information, the firm took on the enormous responsibility of reaching over 1.1 million residents across Broward County. This work was pivotal in ensuring that voters had access to accurate, transparent, and essential information throughout the election process.

Coordinating Voter Information and Marketing Efforts

Under the leadership of Lisa Arneaud, The LA PR Firm’s team spearheaded extensive marketing campaigns, utilizing a million dollar budget, designed to inform and empower voters. These efforts included public outreach that spanned digital, print, and broadcast media. The firm’s marketing initiatives provided updates on key dates, voting procedures, and registration deadlines to ensure that every eligible voter was prepared and informed.

From developing clear and engaging content to managing outreach campaigns, The LA PR Firm’s marketing strategy was built on accessibility and clarity. The team’s primary focus was to make voter information straightforward and comprehensible, aligning with the Supervisor of Elections Office’s goal of transparency and voter trust.

Media Liaison and Public Information Officer

Lisa Arneaud also served as the firm’s lead media liaison and public information officer, handling an unprecedented volume of media inquiries during the 2024 election cycle. The firm expertly navigated local, national, and international press engagements, including notable outlets like CNN, Associated Press (AP), Mother Jones, and even Channel 4 from the UK. By coordinating with such a diverse array of media organizations, The LA PR Firm ensured accurate reporting and widespread dissemination of vital election information.

The team’s capability to act as an effective bridge between the Supervisor of Elections Office and the media underscored their role in promoting transparency and accountability. Whether responding to quick-turnaround media requests, arranging interviews, or facilitating press conferences, Lisa and her team consistently upheld professionalism and composure under the intense pressure of election timelines.

Crisis Management and Strategic Communication

One of the most challenging yet critical aspects of The LA PR Firm’s role was crisis management. The unpredictable nature of the election season meant that real-time responses and swift, strategic communication were often necessary. The firm navigated sensitive situations adeptly, ensuring that the public remained informed without confusion or misinformation. This included addressing sudden changes, clarifying election processes, and rectifying any misinformation circulating in the media.

The firm's capacity to manage communication during high-stress periods was invaluable in maintaining voter confidence and the integrity of the electoral process. Their actions demonstrated an expert understanding of public relations’ complexities, proving that skilled communication can mitigate crises and build trust.

A Collaborative Effort for Community Impact

The comprehensive coordination led by Lisa Arneaud highlighted The LA PR Firm’s ability to operate seamlessly with various stakeholders. Their partnership with the Supervisor of Elections Office was characterized by efficiency and precision. Through this collaboration, the firm reached Broward County’s expansive electorate, managing multi-channel communication that encompassed digital marketing, press releases, public service announcements, and live media interactions.

This season’s efforts were not limited to informing the public; they actively promoted civic engagement, contributing to an election period marked by heightened participation and awareness. Lisa Arneaud’s leadership and the firm’s dedication were evident in every phase of their service—from planning to execution.

Looking Forward

As we look beyond the 2024 election season, The LA PR Firm remains committed to supporting initiatives that prioritize informed civic participation and transparent communication. The firm’s performance this year sets a standard for how nonpartisan communication should be handled in future elections, providing a model for other public relations agencies and election offices alike.

Lisa Arneaud and The LA PR Firm’s work throughout the 2024 election cycle exemplifies the power of strategic communication in strengthening democracy. Their dedication, expertise, and tireless efforts have left an indelible mark on Broward County, ensuring voters are more informed, empowered, and confident in the electoral process.

As the season wraps up, The LA PR Firm takes pride in their contributions, looking forward to continuing their work in shaping informed communities and upholding the highest standards in public communication.

The LA PR Firm Connects Big Brothers Big Sisters of Miami with Remy Runs Select Travel Basketball for a Thanksgiving Drive

This Thanksgiving, The LA PR Firm is proud to spotlight its role in facilitating a heartfelt partnership between Big Brothers Big Sisters of Miami and Remy Runs Select Travel Basketball for a community Thanksgiving drive. The event, set for Saturday, November 16, 2024, from 9:00 am to 11:00 am, will be hosted at the Big Brothers Big Sisters of Miami Carnival Center for Excellence, located at 550 NW 42nd Avenue, Miami, FL 33126. The event offers a unique opportunity for photos and videos, capturing young athletes giving back by distributing Thanksgiving meals to local families.

A Shared Mission: Empowering Youth and Strengthening Community

Big Brothers Big Sisters of Miami, a leading nonprofit committed to mentoring and empowering young people, is dedicated to fostering supportive, one-to-one relationships that ignite potential and growth. By partnering with the Remy Runs Select Travel Basketball team, this Thanksgiving drive exemplifies the organization’s mission to inspire youth involvement in community service and compassionate action.

Gale Nelson, President & CEO of Big Brothers Big Sisters of Miami, emphasized the significance of this partnership: “We’re thrilled to partner with Remy Runs Select Travel Basketball to make a difference in the lives of local families this Thanksgiving. This collaboration demonstrates the power of community and the importance of teaching our youth the value of compassion and service. As we know, life is bigger than basketball.”

Remy Runs Select Travel Basketball: Leading On and Off the Court

The Remy Runs Select Travel Basketball program, a 501(c)(3) nonprofit, offers boys in 4th through 9th grade the chance to develop not just as athletes but as future leaders. With players drawn from various neighborhoods across South Florida, the program emphasizes high-level training, dedicated coaching, and tournament participation. This Thanksgiving drive serves as a testament to their broader mission—showing their players that true leadership means making a positive impact beyond the court.

“Our players are not only athletes but future leaders,” said Stanley Remy of Remy Runs Select Travel Basketball. “We’re honored to work with Big Brothers Big Sisters of Miami to help make this holiday season a little brighter for families in need. Teaching our players the importance of community service is just as vital as any skill they learn on the court.”

The LA PR Firm: The Force Behind the Collaboration

The coordination of this event would not have been possible without the behind-the-scenes efforts of LA PR Firm. The firm connected these two organizations and managed the communications to bring the Thanksgiving drive to fruition. By fostering partnerships that align with community values and objectives, The LA PR Firm highlights the power of collaboration to create meaningful change.

Join the Cause

This Thanksgiving drive will not only provide meals but also create memories that emphasize the importance of community, compassion, and giving back. LA PR Firm remains committed to supporting events that promote positive community involvement and encourage the next generation to lead with kindness.

For more details or to support the Thanksgiving drive, reach out to the founder of The LA PR Firm, Lisa Arneaud, at (954) 804-7153.

The LA PR Firm Secures National Spotlight for Broward County’s Election Efforts Ahead of 2024 General Election

With the 2024 general election on the horizon, the nation is gearing up for a critical moment in democracy. With the stakes higher than ever, Broward County’s Supervisor of Elections, Joe Scott, recently captured national attention through an interview with Mother Jones, a leading publication known for coverage of political and environmental matters, and human rights topics. The article titled, “How Election Officials Are Preparing for Mayhem in 2024,” highlights the challenges, strategies, and steadfast commitment of elected officials like Scott. 

This spotlight on Scott’s efforts to safeguard the election process would not have been possible without Lisa Arneaud, president and owner of The LA PR Firm. Lisa and her team at The LA PR Firm acted as a catalyst, facilitating the connection between the Mother Jones editorial team and Broward’s Supervisor of Elections office. By spearheading this national coverage, The LA PR Firm has highlighted Broward County’s proactive stance on safeguarding election integrity in 2024.

Scott, led the Mother Jones staff on a tour of the county's new $103 million election headquarters. This state-of-the-art facility, equipped with robust security, is designed to support ballot processing, vote-by-mail handling, and recounts. Scott described the building's design as “an exercise in balancing the public’s desire for election transparency with everyone’s need for physical safety”, highlighting Broward’s commitment to safeguarding the voting process, staff, and voters. 

Through the efforts of The LA PR Firm, this interview gives voters nationwide a glimpse into the operations and protocols Broward County has put in place ahead of the critical 2024 election. This is a testament to The LA PR Firm’s expertise in amplifying essential voices, helping leaders like Scott communicate their commitment to election integrity on a national scale.

Lisa Arneaud Takes Charge in Broward County Elections Crisis

On August 20, 2024, the serene yet critical environment of Broward County’s state of elections office was suddenly disrupted by a major glitch that delayed the release of crucial election results. Amidst the confusion and growing concerns, Lisa Arneaud, President and Owner of The LA PR Firm, emerged as a key figure in managing the unfolding crisis. Her swift and decisive actions demonstrated exceptional leadership and crisis management skills, reinforcing her reputation as a trusted public relations expert.

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Switch Response in the Face of Uncertainty 

As the glitch occurred, causing a delay in reporting results, the immediate reaction was one of uncertainty and concern. Such technical failures can erode public trust and fuel speculation, making effective communication crucial. At that moment, Lisa jumped into action. Joe Scott stated “Lisa Lee Arneaud, Public Relations Director for the Broward Supervisor of Elections Office went live on Instagram without any hesitation” allowing the public to view the results in live time. Recognizing the potential for misinformation and panic, Arneaud stepped up to handle the situation with the calm and strategic approach that has characterized her career.

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Mastering Communication Under Pressure

Arneaud’s involvement began with a rapid assessment of the situation. Understanding the critical nature of accurate and timely information, she quickly coordinated with election officials and tech support teams to gain a clear understanding of the glitch’s scope and anticipated resolution timeline. This proactive approach was instrumental in formulating a communication strategy that would reassure the public and maintain confidence in the electoral process.

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Seamless Coordination Behind the Scenes

In addressing the media and public, Arneaud utilized her extensive experience in crisis management to craft clear, concise, and reassuring messages. Her statements emphasized transparency and the commitment of the election office to resolving the issue promptly. By providing regular updates and outlining the steps being taken to rectify the problem, she effectively mitigated the risk of misinformation and helped to maintain public trust during a potentially volatile situation.

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A Testament to The LA|PR Firm

Moreover, Arneaud’s efforts were not limited to public communication. She played a pivotal role in internal coordination, ensuring that all stakeholders, including election staff, media representatives, and community leaders, were kept informed and aligned. Her ability to streamline communication and manage various channels of information was crucial in preventing confusion and ensuring a unified response.

The resolution of the glitch and the subsequent release of the election results were significant achievements, made possible in part by Arneaud’s adept crisis management. Her actions not only addressed the immediate challenges but also contributed to a broader sense of confidence in the electoral process. The handling of the situation exemplifies the importance of experienced PR leadership in times of crisis, showcasing Arneaud’s ability to navigate complex scenarios with professionalism and efficacy.

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The LA|PR Firm’s Commitment to Excellence 

As The LA PR Firm continues to set the standard in public relations and crisis management, Lisa Arneaud’s recent actions stand as a testament to the firm’s commitment to excellence and its ability to rise to the occasion in challenging circumstances. Her response to the election delay highlights the vital role of public relations professionals in ensuring that critical issues are managed with transparency, efficiency, and a focus on maintaining public trust.

An Unforgettable Reunion: How One School’s Secret Surprise Became a Heartwarming Media Sensation

There’s nothing quite like the moment when a child is reunited with a parent after a long separation. For Kiana Jones, a senior at Somerset Academy in Pembroke Pines, Florida, this reunion was especially poignant. Kiana had spent her entire junior year without her father, Aaron, who was deployed overseas. But when news arrived that Aaron would return several weeks early in October of her senior year, the school was determined to make it a memorable event.

Lisa Arneaud’s Vision

Lisa Arneaud, then the communications and outreach director for Academica (Somerset’s parent organization and Florida’s largest charter school company), was tasked with making the reunion special. Initially, the school administration considered simple gestures like taking photos for the newsletter or surprising Kiana in class. But Lisa had a grander vision. She saw an opportunity to turn this personal moment into a school-wide celebration, highlighting the best of Somerset Academy.

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Planning the Big Surprise

Lisa orchestrated a spectacular assembly under the guise of celebrating the school’s A rating from the state of Florida. Coordinating with the school’s band and dance coaches, she planned a series of performances that would headline the event. The challenge? Keeping Lt. Col. Jones’ early return a secret while meticulously planning every detail.

Months of preparation were required, including leveraging Lisa’s extensive network of local reporters from her time in South Florida’s TV and radio industry. She secured commitments from NBC 6 and ABC 10, ensuring media coverage would amplify the story’s impact.

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The Big Day

On the day of the assembly, everything unfolded perfectly. After thrilling speeches, energetic dance routines, and captivating band performances, students unveiled a large sign reading, “Welcome home, Aaron Jones.” Kiana’s reaction was priceless as she spotted her father’s boots behind the sign and rushed into his arms. The assembly had not only celebrated Somerset Academy’s achievements but also showcased the school’s commitment to its community.

Local television cameras captured the entire emotional moment, with the timing perfectly coordinated for the midday news shows. It was a masterclass in turning a personal story into a public celebration.

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Lisa Arneaud’s Expertise

Lisa Arneaud’s efforts exemplify the value of a top-tier communications professional. Where a mediocre public relations approach might simply issue a press release, Lisa went above and beyond. She transformed Kiana’s story into a broader narrative about the school’s dedication to its students and community, securing meaningful media coverage in the process.

Lisa’s passion is evident in how she brings stories to life, ensuring that each narrative resonates on a personal level while aligning with larger organizational goals. If you’re looking to create a memorable impact with your story, Lisa Arneaud is the professional who can make it happen.

The Importance of Branding

Branding is like giving your business its own personality that people can't forget. Think of it as more than just a cool logo or a catchy slogan; it's about showing what your business is all about. Good branding can make a huge difference by creating a strong, positive vibe among your customers. In today's busy market, having a unique brand is super important because it helps you stand out. A smart branding strategy can change how customers act, boost your growth, and add long-term value. Knowing how important branding is can really help your business shine.

Build Trust and Credibility 

Imagine your brand as a friend who always keeps their promises. Consistent branding is key to building trust and credibility with your audience. When customers see that your brand always delivers, they start to trust you more. This trust grows over time with consistent messages, quality products, and reliable services. Brands like Apple and Coca-Cola have nailed consistency, which has helped them build a loyal fan base. Trust and credibility turn first-time buyers into repeat customers. By keeping your brand image steady, you show customers that you're dependable and trustworthy.

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Differentiation

In a sea of businesses, branding is your lifeboat that helps you stand out. A unique brand identity makes it easier for customers to spot and remember you. Take Nike, for example, their branding screams innovation and performance, setting them apart from other sportswear brands. Effective branding shines a light on what makes your business special, whether it's your values, products, or customer service. This uniqueness is key to attracting and keeping customers who vibe with your brand's identity. By clearly showing what makes you different, you can carve out your own space in the market.

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Customer Loyalty and Retention

Strong branding plays a significant role in fostering customer loyalty and retention. When customers resonate with a brand's values and identity, they are more likely to become loyal advocates. Brands like Starbucks have cultivated a loyal customer base by creating a consistent and enjoyable experience. Loyal customers not only make repeat purchases but also spread the word about your brand, acting as brand ambassadors. Investing in branding can lead to long-term customer relationships, which are more profitable than constantly acquiring new customers. By creating a strong emotional connection, branding helps ensure customer loyalty and retention.

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Brand Recognition and Awareness

Being easily recognizable is a crucial aspect of successful branding. Brand recognition allows customers to quickly identify your products or services in a crowded market. Companies like McDonald's and Amazon have achieved high levels of brand recognition through consistent use of logos, colors, and messaging. Increasing brand awareness involves various strategies, such as advertising, social media presence, and public relations efforts. The more familiar customers are with your brand, the more likely they are to choose it over competitors. Effective branding ensures that your business remains top-of-mind for consumers. 

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Support Marketing and Advertising Efforts

A strong brand enhances marketing and advertising efforts by providing a clear and consistent message. Branding acts as a foundation upon which all marketing activities are built. For example, Coca-Cola's branding emphasizes happiness and togetherness, which is reflected in its marketing campaigns. A well-defined brand makes it easier to create cohesive and effective marketing strategies. It ensures that all marketing efforts are aligned and reinforce the brand's identity. By supporting marketing and advertising efforts, strong branding can amplify the impact of promotional activities.

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Emotional Connection 

Branding goes beyond logos and slogans; it creates an emotional connection with customers. This emotional bond can drive customer loyalty and influence purchasing decisions. Brands like Disney excel at creating magical experiences that resonate emotionally with their audience. When customers feel emotionally connected to a brand, they are more likely to become loyal advocates. This connection is built through storytelling, consistent messaging, and aligning with customers' values. By fostering an emotional connection, branding can turn customers into lifelong fans.

Branding is a vital component of any successful business strategy. It builds trust and credibility, differentiates your business from competitors, and fosters customer loyalty. Effective branding also enhances brand recognition, creates an emotional connection with customers, and supports marketing efforts. Investing in a strong brand can yield long-term benefits and drive business growth. As the marketplace becomes increasingly competitive, the importance of branding cannot be overstated. Businesses that prioritize branding are better positioned to thrive and achieve lasting success.

Navigating the Storm: How Lisa Arneaud Masters Crisis Communications with Unmatched Experience

A Dark Day in Surfside

On a bright June day in 2021, Surfside, Florida was forever marked by an unspeakable tragedy: the collapse of a condominium building that claimed 98 lives and displaced countless others. In the aftermath, the quest for answers began, and at the forefront of seeking justice was the law firm Grossman Roth Yaffa Cohen (GRYC).

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Lisa Arneaud: The Media Maven

A dynamic media force, Lisa Arneaud, owner and president of The LA|PR Firm, steps in to amplify the voices of the victims. With a blend of local media savvy and legal acumen, Lisa’s strategic crisis communications helped GRYC secure the most earned media coverage among the 28 attorney team involved in the Surfside litigation. When the billion-dollar settlement was finally reached, the firm’s role in the pursuit of justice was prominently showcased, thanks to the expert efforts of Lisa and The LA|PR Firm. 

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Crisis Communications: Beyond the Basics

In the world of public relations, many firms can craft a press release or schedule a social media post, but when the stakes are high and the world is watching, having a crisis communications expert is crucial. Lisa Arneaud is that expert. Her ability to quickly assess, respond, and guide the narrative in turbulent times is unparalleled. 

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From Tragedy to Triumph: Lisa’s Track Record

Before her impactful work with GRYC, Lisa was a key player at the Broward County state attorney’s office, navigating some of Florida’s darkest hours. She was on the front lines during the Marjory Stoneman Douglas school shooting and the Ft. Lauderdale airport shooting, working to balance the public’s right to know with the families’ need for privacy amidst intense law enforcement scrutiny. Her role extended to managing communications around other sensitive issues, including a tragic police-involved shooting, where she bridged gaps between the prosecutor’s office and community activities, diffusing tensions and providing clarity. 

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From Serious to Lighthearted: Versatility on Display

Lisa’s expertise isn’t confined to the gravest of situations. Her engaging presence has also graced lighter subjects. From discussing Miami Heat games to Jamaican cuisine, Lisa has captivated audiences on PBS, BECON TV, and beyond. Her on-camera situations include hosting vibrant segments like “School Duel”, an academic quiz competition among Broward County students. Her recent adventures took her to the Caribbean, where she filmed the latest season of “Taste the Islands” for PBS and Create TV.

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Elevate Your Communication Game with The LA|PR Firm

Lisa Arneaud’s diverse skill set and deep empathy make her an invaluable communicator, adept at handling both the weightiest crises and the most engaging public appearances. Whether you’re navigating a high-stakes situation or seeking to make a memorable impression, Lisa’s expertise is unmatched. For those in need of top-tier crisis communications and strategic public relations, The LA|PR Firm is ready to deliver the same level of excellence. With Lisa’s proven track record and The LA|PR Firm robust capabilities, you can trust that your message will be crafted and delivered with precision, impact, and integrity.

Boost Your Brand: 5 Game-Changing Reasons to Hire a PR Pro

In the business world, we hear the term “PR” all the time. But what exactly does it mean? PR commonly stands for “public relations”. According to PRSA, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public. In more simpler terms, public relations is in place to help create and maintain positive relationships between your brand and the people you interact with. 

Benefits of Hiring a Public Relations Firm

If your brand is looking to enhance their public image, hiring a professional PR team, such as The LA|PR Firm, may be the perfect route for you. A public relations team is there to protect your brand’s image and expand and improve your reputation with the public. Hiring a professional public relations team comes with several benefits. First, a professional PR team can bring expertise in media relations, crisis management, and brand positioning, ensuring your brand is well-represented. They also have well established connections with journalists and influencers, which can help amplify your brand’s message and also serve to mitigate potential negative exposure. Additionally, PR firms protect your brand’s reputation during negative situations. Finally, by handling all your PR-related tasks, a PR team can free up your time and resources, allowing you to focus on other business priorities.

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Expertise and Experience

PR firms have seasoned professionals who understand the intricacies of media relations, crisis management, and brand positioning. They bring years of experience and specialized knowledge to the table. Professional PR firms are ready to jump in front of any situation that may arise that threatens the reputation of your brand. Public relation firms know how to craft compelling stories to accurately and effectively share your brand’s story. 

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Media Connections

Having readily accessible media connections is very important to a successful brand. In today’s world of social media, stories and information spread quicker than ever before. Public relation firms have built strong relationships with journalists, bloggers, local news stations, influencers and more over time. These connections are invaluable when it comes to getting your message in front of the right audience. PR firms can secure media coverage that you may not be able to achieve on your own, allowing for greater brand visibility. 

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Crisis Management

In times of crisis, a PR firm can provide immediate and effective responses to mitigate damage to your brand’s reputation. They have the skills necessary to handle negativity publicly and manage public response. Brands that are in the political or medical field are especially subjected to public scrutiny and scandal. Having the right PR team in place can be crucial to successful crisis management. 

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Strategic Planning

A professional public relations firm can develop a comprehensive strategy tailored specifically to your business goals. They will conduct a market and competition analysis in order to identify industry trends. From there, they will create a plan that aligns specifically with your brand’s messaging, guidelines and objectives. This strategic approach ensures that all your PR efforts are cohesive and targeted, maximizing their effectiveness. 

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Time and Resource Management

It's no secret that managing public relation efforts can be time consuming. By outsourcing your PR tasks to a professional firm, you free up your own time and resources. This allows you to focus on your core business activities while the PR firm handles media outreach, content creation, and reputation management. It's a cost-effective way to ensure your PR needs are met without overwhelming your internal team. 

Hiring a professional public relations firm can be highly beneficial and significantly enhance your brand’s visibility and reputation. With their expertise, media connections, and strategic planning, you can effectively communicate your message and manage any crisis that may arise. Ultimately, this allows you to focus on your core business activities while ensuring your PR needs are expertly handled.