The polls have closed. The “I Voted” stickers have made their appearances. And while the canvassing and certification process continues, we’re taking a moment at The LA|PR Firm to reflect on the work behind this election season.
What a season it was.
Serving the Broward County Supervisor of Elections Office meant helping voters navigate the process while helping the media get accurate, timely information. It meant planning months ahead—and being ready when the plan needed to change in minutes.
It brought together everything we do: public relations, marketing, media relations, community outreach, and crisis communications.
More than a reminder to vote
Our work started long before Election Day.
We developed messaging around the three ways to vote, coordinated advertising across billboards, bus placements, radio, television, and digital platforms, and helped turn election information into clear, actionable content.
We wrote scripts, directed productions, coordinated multilingual communications, and worked with creative partners to keep voter education consistent across channels.
From registration deadlines and Vote-by-Mail instructions to Early Voting locations and Election Day reminders, every message had a purpose: help voters understand their options and make a plan.
We also helped communicate the introduction of new voting equipment and coordinated polling-place safety messaging featuring Supervisor of Elections Joe Scott and Broward Sheriff Gregory Tony.
There were plenty of moving parts. Our job was to make the information feel straightforward to the people who needed it.
Behind every interview was preparation
Election season also meant answering questions, preparing statements, coordinating interviews, organizing press conferences, and helping reporters understand election procedures and timelines.
Some questions were expected. Others required immediate coordination with election staff and leadership before a response could responsibly go out.
When flooding prompted polling-location changes, communications had to move quickly. Press conference plans shifted. Reporters needed updates. Voters needed clear direction.
That work requires relationships, preparation, and the ability to stay composed when everyone needs an answer at once.
Then came the moments you can’t schedule
Two situations brought the importance of crisis communications into sharp focus.
When concerns about postal delivery threatened to create confusion about returning Vote-by-Mail ballots, the priority was practical guidance: explain the remaining options clearly and get that information to voters through media coverage, social content, and direct messaging.
When an unauthorized political mailer used Supervisor Scott’s name, photograph, and title alongside candidate and ballot recommendations, the response required a different approach.
We coordinated with leadership and legal counsel, prepared an official statement, supported a video response, conducted media outreach, and monitored coverage and community conversation.
The wording mattered. So did the timing, the tone, and the decision about how to respond.
We had to correct the record while keeping the office’s impartial role clear and keeping voters focused on reliable election information.
AI can help write. People have to lead.
I work in communications, so of course I see the value of tools that help us brainstorm, organize, and draft.
But this election season reinforced something I know from experience: crisis communications requires someone who can own the decision.
Someone has to recognize when a routine inquiry signals a bigger problem. Someone has to ask the uncomfortable follow-up question, get the right people on the phone, weigh competing concerns, and advise a client under pressure.
Someone has to understand the relationships and history behind the words—and remain accountable after those words are published.
AI can produce a statement. It cannot take responsibility for the judgment behind it.
That is where experience matters. That is where trust matters. And that is the value we bring.
Proud of the work behind the work
Much of effective public relations happens outside the spotlight: the revised talking point, the reporter callback, the legal review, the last-minute production adjustment, the conversation that prevents confusion before it spreads.
This season was full of those moments.
I’m proud of our team, our creative partners, and the election professionals whose work we helped communicate. And I’m grateful for the opportunity to serve Broward County voters through work that carries real responsibility.
That’s a wrap on the campaign to get voters to the polls. The lessons—and the commitment to clear, credible communication—continue.
If your organization needs a communications partner who can build the plan, tell the story, and help lead through the unexpected, let’s talk.
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Crisis communication is essential during election season because misinformation, unexpected events, and rapidly changing circumstances can affect public trust and voter confidence. A strong crisis communications strategy helps election offices and government agencies respond quickly, share accurate information, correct misinformation, and maintain transparency. Experienced public relations professionals help organizations navigate sensitive situations while protecting their credibility.
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A public relations firm supports election communications through strategic messaging, media relations, voter education campaigns, community outreach, advertising coordination, and crisis management. The LA|PR Firm has supported the Broward County Supervisor of Elections Office by developing multilingual voter education messaging, coordinating media interviews, managing public information campaigns, and helping communicate important election updates across traditional and digital channels.
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Government agencies can combat misinformation by establishing clear communication protocols, monitoring emerging concerns, responding with verified information, and directing the public to trusted official sources. Effective misinformation management also requires coordination between agency leadership, legal counsel, and communications professionals. A proactive public relations strategy helps agencies address inaccurate information before confusion spreads.
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Artificial intelligence can support public relations professionals by assisting with content development, research, brainstorming, and administrative tasks. However, AI cannot replace the human judgment, accountability, relationship management, and strategic decision-making required during a communications crisis. Experienced PR professionals evaluate sensitive situations, coordinate with stakeholders, manage media relationships, and make informed recommendations that protect an organization's reputation.
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The LA|PR Firm provides strategic public relations, crisis communications, media relations, and public information support for organizations navigating complex communications challenges. From developing proactive messaging and coordinating media outreach to preparing official statements and advising leadership during sensitive situations, the firm helps clients communicate with clarity, confidence, and credibility.
