Helping 1.3 Million Registered Voters Understand Their Voting Options
Through a fully integrated public information campaign, The LA PR Firm partnered with the Broward County Supervisor of Elections to educate voters across Broward County about the three ways to vote: Early Voting, Vote-by-Mail and Election Day voting.
By combining outdoor advertising, television, radio, digital marketing and social media, the campaign delivered one clear, consistent message across every communications channel.
Client: Broward County Supervisor of Elections
Industry: Government
Services: Strategic Communications, Public Information Campaign, Creative Direction, Media Planning, Television & Radio Production, Outdoor Advertising, Social Media
Campaign: 2026 Election Season
Audience: Approximately 1.3 million registered voters
The Challenge: Making Election Information Simple, Clear and Accessible
Every election cycle brings an important challenge: ensuring every eligible voter understands their options and has access to accurate, timely information.
With approximately 1.3 million registered voters across Broward County, the Supervisor of Elections needed a communications campaign that would cut through the noise, reach diverse audiences and deliver one consistent message across every platform.
The campaign needed to educate voters about all three voting options while maintaining the clarity, accessibility and public trust expected of an official government agency.
The Strategy
One Message. Every Platform.
The LA PR Firm developed the "3 Ways to Vote" campaign as a unified communications strategy centered around one simple idea: make voting information easy to recognize, understand and remember.
Rather than relying on a single advertising channel, the campaign was designed as a fully integrated public awareness initiative that reached residents wherever they consumed information.
Every communication—from billboards and bus benches to television commercials, radio spots, digital advertising and social media—shared the same visual identity, messaging and call to action. This consistency helped reinforce the campaign across multiple touchpoints while making important election information more accessible to voters throughout Broward County.
Campaign Execution
Bringing the Campaign to Life
The campaign included a coordinated mix of traditional and digital communications designed to maximize visibility throughout the election season.
Outdoor Advertising
Large-format billboards and bus bench advertisements introduced the campaign across Broward County, creating immediate visibility and reinforcing the "3 Ways to Vote" message in high-traffic areas.
Television Commercials
Television spots provided voters with concise, easy-to-understand information about Early Voting, Vote-by-Mail and Election Day voting while maintaining consistent branding throughout the campaign.
Radio Advertising
Radio commercials extended the campaign's reach through trusted local broadcast outlets, ensuring voters heard the same messaging while commuting and throughout their daily routines.
Digital & Social Media
Digital advertising and social media graphics complemented traditional advertising by reinforcing campaign messaging online, increasing reach and providing timely reminders throughout the election cycle.
Campaign Leadership
The campaign was the result of a collaborative effort led by The LA PR Firm.
Campaign concept and strategy
Integrated communications planning
Marketing strategy
Creative direction
Television and radio scriptwriting
Commercial direction
Outdoor advertising concept
Additional Contributions
Social media graphic design by Tiffany and Lauren
Creative editing and production support from Lauren & Aaron
Results
The integrated campaign successfully delivered consistent voter education messaging across Broward County through multiple communications channels.
Key campaign highlights included:
Countywide public information campaign
Approximately 1.3 million registered voters served
Unified messaging across television, radio, outdoor advertising, digital media and social media
Consistent branding across every communication platform
Increased visibility for official voter education resources
Ready to Communicate With Confidence?
Whether you're launching a public information campaign, preparing for election season or communicating with your community during a critical moment, The LA PR Firm develops strategic communications that inform, engage and build trust.