Managing Communications Through a High-Stakes Election Season
Throughout the 2024 election cycle, The LA PR Firm partnered with the Broward County Supervisor of Elections to deliver clear, timely and nonpartisan information to more than 1.1 million residents across one of Florida's largest counties.
From large-scale public information campaigns and media relations to crisis communications and real-time election updates, The LA PR Firm helped ensure voters, journalists and community stakeholders had access to accurate information throughout the Presidential Preference Primary, Primary Election and General Election.
Client: Broward County Supervisor of Elections
Industry: Government
Services: Strategic Communications, Public Relations, Public Information, Media Relations, Crisis Communications, Marketing Strategy
Campaign: 2024 Election Cycle
Audience: More than 1.1 million Broward County residents
The Challenge: Communicating Clearly During a High-Stakes Election Cycle
Election communications require accuracy, speed and consistency.
Throughout the 2024 election cycle, the Broward County Supervisor of Elections needed to communicate critical information about registration deadlines, voting procedures, key dates and election operations to a large and diverse population.
At the same time, heightened public and media interest created a fast-moving communications environment where questions, breaking developments and misinformation could require an immediate response.
The challenge was not simply reaching Broward County residents. It was ensuring that information remained clear, accessible, accurate and consistent across public communications, marketing channels and media coverage throughout the election cycle.
The Strategy
One Trusted Source for Election Information
The LA PR Firm developed and coordinated a comprehensive, nonpartisan communications approach designed to make official election information easy for the public and media to access and understand.
The strategy brought together public information, marketing, media relations and crisis communications to create a consistent flow of information throughout the election season.
Rather than treating each communications channel independently, the team worked to ensure that voter education campaigns, press communications, interviews, digital content and public-facing messaging reinforced the same accurate information.
Campaign Execution
Managing Communications Across an Election Cycle
The LA PR Firm supported communications throughout the Presidential Preference Primary, Primary Election and General Election, adapting strategy and messaging as information needs evolved.
Public Information & Voter Education
The team developed and coordinated clear communications surrounding key election dates, voter registration deadlines, voting procedures and other essential election information.
Messaging was designed around accessibility and clarity, helping make complex election information easier for Broward County residents to understand.
Integrated Marketing
The LA PR Firm spearheaded marketing efforts supported by a million-dollar budget and spanning digital, print and broadcast media.
Campaign messaging provided voters with timely information while maintaining consistency across multiple communications channels.
Media Relations & Public Information
Founder and CEO Lisa Arneaud served as lead media liaison and Public Information Officer, managing a high volume of media requests throughout the election cycle.
The LA PR Firm coordinated interviews, responded to time-sensitive inquiries, facilitated press conferences and served as a bridge between the Supervisor of Elections Office and journalists covering Broward County's elections.
Media engagement included local, national and international news organizations, including CNN, the Associated Press and Channel 4 in the United Kingdom.
Crisis Communications
Election season can change quickly.
The LA PR Firm provided real-time strategic communications support when unexpected developments, questions or misinformation required an immediate response.
The team worked to clarify election processes, communicate changes and provide accurate information while maintaining the transparency and professionalism expected of a government agency.
Campaign Leadership
The LA PR Firm provided strategic communications leadership throughout the 2024 election cycle, including:
Strategic communications planning
Public information strategy
Voter education communications
Marketing campaign coordination
Media relations
Public Information Officer support
Press conference and interview coordination
Crisis communications
Digital, print and broadcast messaging
Rapid-response communications
Stakeholder coordination
Message development
The work required the team to move quickly without sacrificing accuracy, ensuring communications remained consistent across public information, marketing and media relations.
Results
Throughout the 2024 election season, The LA PR Firm helped the Broward County Supervisor of Elections maintain a coordinated communications operation during three major elections and a period of significant public and media attention.
Key campaign highlights included:
Communications supporting more than 1.1 million Broward County residents
Strategic communications support across three major elections
Management and coordination of a million-dollar marketing campaign
Public information distributed across digital, print and broadcast channels
Media relations with local, national and international news organizations
Engagement with major media outlets including CNN, Associated Press, Mother Jones, and Channel 4 from the UK.
Public Information Officer and media liaison support throughout the election cycle
Real-time crisis communications and rapid-response messaging
Coordinated voter education surrounding important election dates, procedures and deadlines
The 2024 election cycle demonstrated The LA PR Firm's ability to manage complex government communications in an environment where accuracy, responsiveness and public trust are essential.
By combining strategic communications, public information, media relations and crisis management, the firm helped the Broward County Supervisor of Elections communicate confidently throughout one of its most important responsibilities: keeping the public informed.
Need a Communications Partner for Election Season?
Election communications require more than a campaign calendar. They require a team prepared to communicate clearly, respond quickly and protect public trust when the stakes are high.
The LA PR Firm provides strategic communications, public information, media relations and crisis communications support for government agencies and public-sector organizations throughout South Florida and beyond.